WWD reports that MRket, the global fashion trade show for men’s clothing, is partnering with Equinox to create a new activewear and performance section at its annual shows in New York City and Las Vegas.
The section, called “Move,” will be housed within the Vanguard Gallery area for emerging and progressive brands.
From the article…
“Move is a response to a cultural shift: men are dressing for a more active lifestyle,” said Lizette Chin, vice president of men’s wear for BJI Fashion Group, which owns the MRket show. “Men’s wear retailers are shifting assortments as health and wellness becomes the new luxury.”
Read the full article at WWD.com.