Our Leadership

Brenner Thomas, Co-Founder and Principal

Brenner Thomas is a media insider with a  talent for creating messages that differentiate and drive awareness. He has years of experience directing publicity programs for global and national consumer and fashion brands, to which he brought nuanced and innovative strategies to support client goals.

Thomas' savvy approach is supported by a previous career in journalism. He was a staff reporter at fashion industry bibles DNR and WWD covering the apparel and retail market extensively.

A South Florida-native, Thomas has a Master of Journalism from Northwestern University and a Bachelor of Arts with honors from the University of Pennsylvania. 

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Jeffrey W. Schneider, Co-Founder and Principal

Jeffrey is a principal of The Lead PR, the public relations firm he co-founded in the Fall of 2014.

The Lead PR represents a diverse roster of media, entertainment, and not-for-profit clients, with a specialty in reputation management.

As a senior executive at ABC News from 2000 to 2014, Schneider was responsible for global communications at the news division.  He oversaw communications for all ABC News platforms and businesses including Good Morning America; World News Tonight with David MuirNightline; 20/20; This Week with George Stephanopoulos; and ABCNews.com. At ABC, Schneider handled communications for the biggest names in news, from Diane Sawyer, Barbara Walters, and Robin Roberts to David Muir, George Stephanopoulos and dozens of high impact correspondents and anchors.

Schneider previously worked at the William Morris Agency, Hachette Filipacchi Magazines, Rubenstein Associates and began his career in New York State government. A lifelong resident of New York City, Schneider graduated from the School of Foreign Service at Georgetown University.